FROM THE STUDIO

Ever wondered why you reach for one product over another on a crowded shelf? You’ve heard the phrase ‘it’s about what’s on the inside that counts”. Well, it’s not true when it comes to packaging design. The outside matters, trust us. This notion is not just an assumption but it’s a well-known aspect of consumer psychology. It’s that first glimpse, the promise of what lies within, that can sway our hearts (and wallets) in a matter of seconds. Through colours, textures, and a dash of psychology, packaging tells a story, sets the stage for your brand, and plays a crucial role in nudging customers your way. As packaging designers, we at Noramble understand the major impact packaging can have on consumer decisions. So let’s get into it – why does packaging design matter so much?