FROM THE STUDIO

Packaging design is a big deal in the world of e-commerce. As more people shop online, their expectations for packaging have changed. As packaging designers, we’ve seen the change firsthand. There’s no excuse anymore—if your product lacks a memorable unboxing experience, take this as your cue to make that change now.

People care about how your product looks, how it makes them feel and how it adds to their overall experience. This article dives into how packaging design affects consumer choices online, blending visual appeal, brand perception, and customer satisfaction. Understanding these factors can help businesses step up their packaging game, boost sales, and score better reviews.