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Packaging design is one of the most crucial brand touchpoints to any customer's journey to buying a product or interacting with a brand. Why? Because it's what we call a "brand moment of truth".A brand's moment of truth is a point in a customer's journey where the brand can prove its values, mission, and perception. So, it's pretty safe to say that you must ensure your packaging hits all the marks. In today's post, we will focus on luxury design in packaging, the perception of it, and what makes it different from other design forms.