Have you ever noticed how cottage cheese is always blue? How beauty brands always lead with the ingredient? How coffee brands are always so serious about their backstory? These are category clichés, and they’re everywhere. When every product in an aisle follows the same tired formula, brands become invisible. Shoppers stop seeing what makes each one special and simply reach for whatever’s on sale. The result? A race to the bottom, where prices drop, margins are squeezed, and brand identity fades into background noise.
We’re a packaging design agency based in Manchester, working with brands that want to do things a little differently. From food and drink to beauty and everything in between, we help businesses of all shapes and sizes stand out in their category.
We work across brand strategy, brand design and packaging design. We get stuck into your category, see what everyone else is up to and figure out how to make your brand look like nobody else's. No following the crowd or recycling the same old ideas.
On average, our projects take between 6-8 weeks. However, every project is different, so don't take that as gospel.
Honestly, it all depends on the scope of your project and the value we're bringing. Just reach out for a chat, there's no pressure around here.
We love a challenge. Reach out, and we'll let you know if it's realistic or not.
Yep, we love working with start-ups. They have passion, grit and ultimately fuel change and innovation.
They create a sea of sameness in FMCG, brands are harder to shop when they all look, sound, and feel the same. Some category cues have a time and place; our process takes them all into account to decide which ones get the chop to help you stand out properly.
We offer two core services to our partners: brand and packaging. We don't spread ourselves too thin.
