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Packaging logistics may not sound like the most exciting topic, but if you’re a brand wanting your products to reach customers intact, on time, and without spending a fortune, it’s important. Good packaging design involves more than you think. With 34% of packaging-related returns due to product damage and 41% of consumers developing a negative view of a brand when a package is lost, delayed, or damaged, reliable packaging is more important than ever.

Packaging designers need to think about factors like saving on transport costs, maximising storage, and ensuring a smooth journey through the supply chain. There’s nothing worse than waiting around for a product to arrive, only to find it’s broken before it arrives. In this article, we’ll look into how optimising packaging can make all the difference in logistics, from reducing costs to supporting sustainability.

At Noramble, we understand that packaging design is not just about looking good—it’s about performance too. We design with the whole journey in mind, from warehouse to doorstep. Let’s break down the strategies for creating packaging that’s both efficient and effective.