FROM THE STUDIO

Ever wonder how brands like Nike, Apple, or Gymshark became instantly recognisable icons? It didn’t happen by accident, it didn’t happen overnight, and it definitely wasn’t just down to luck. These brands invested early in brand design, partnering with designers who understood the market they were competing in. They found someone who could take their mission, purpose, personality, and values – and translate all that into a visual and verbal identity that stuck.

If you're wondering how to choose a brand designer for your own business, this guide will walk you through exactly what to look for, what to avoid, and what to ask, so that you get it right the first time around.