FROM THE STUDIO

Packaging design can be just the thing that turns someone’s "maybe" into a "yes, please." While a lot of people think packaging is all to do with looks, the reality is - it’s got a job to do. It needs to tell your story, delight the senses, keep stuff inside safe, and seal the sale.

In this deep dive, we’ll take a look at what makes packaging design shine, break down how the experts actually judge these things, and drool over a few designs that absolutely deserved their trophies.