FROM THE STUDIO

Prototyping in packaging design is the art (and science) of turning ideas into tangible mock-ups before hitting full production. It’s the creative bridge between scribbled napkin sketches to the retail-ready beauty sitting on the shelf.

Far from being just a checkbox on a to-do list, prototyping plays a key role in iterative brand design and testing. It helps brands in spotting flaws, validating concepts, and refining usability. In short: it saves money, avoids embarrassment, and makes everything look better.

This guide dives into why prototypes matter, what tools packaging designers use, and how an iterative mindset can make all the difference between meh and mega.