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Think about when you're browsing on the retail shelves, what do you look out for? What catches your eye? Packaging design is a powerful driver of sales. In a lot of cases, eye-catching packaging can turn a browser into a buyer in seconds. This article dives into the importance of shelf impact and how strategic packaging design can influence consumer behaviour. We'll explore three areas: creating eye-catching designs, mastering shelf placement, and leveraging consumer psychology to make your products fly off the shelves.