It’s not just slapping your logo on a box and calling it a day. Your packaging is an online and on-shelf advert. We're a packaging design agency that rebels against the category cliches and properly cuts through the noise.
Our packaging is as much about thinking as it is about doing in equal parts. Packaging isn't just a carton or a bottle; it's a story and experience. Creative packaging design can be a critical touchpoint that draws people into your product. Bad packaging? It whispers “meh.” Great packaging? It shouts “buy me now” in a way that’s impossible to ignore.
You rarely get a second chance to make a first impression, and today's consumers form brand perceptions in around five seconds. More than almost anything else, your packaging helps you influence consumer perceptions and is featured on 90% of your marketing touchpoints.
Investing in your packaging design will:
We start by ruling out everything that looks like the rest of your category, then build a visual only you could own. The result is packaging that gets noticed on a shelf full of competitors trying to say the same thing, and a brand people remember well enough to reach for again.
Frequently asked questions
In simple terms, we help brands create packaging that people give a sh*t about. But we know this goes way beyond just making things look nice. We look at your category, figure out why everything looks so similar and find a way for your brand to break away from that crowd. The idea is to give people a proper reason to pick your product over the one sitting next to it.
Because we're not interested in adding another lookalike brand to an already crowded shelf. Our whole approach is built around challenging category clichés. We've worked on over 250 projects, and one thing we've learnt is that fitting in rarely gets you very far. So if you're fed up with your brand looking like everyone else's, we're the ones for the job.
We can get involved right from the beginning, whether you've got a fully formed idea or just something scribbled down in your notes app. We work across brand strategy, brand identity and packaging design, including category research, creative concepts and structural design. Basically, we help you figure out what your brand should look like and how to make it work in the real world.
Honestly, it all depends on the scope of your project and the value we're bringing. Just reach out for a chat, there's no pressure around here.
We've worked with all sorts of brands, from food and drink to beauty, skincare and wellness. And while every category has its own quirks, they all seem to have one thing in common: everyone eventually starts copying everyone else. That's the bit we love getting stuck into. We're always up for exploring a new category, especially one that's crying out for a bit of a change.
Of course! We're based in Manchester, but we work with brands across the UK and further afield. You don't need to be down the road for us to get stuck into your project. Although if you are local, we're always up for a coffee.
Absolutely. Sometimes a brand starts off strong but gets a bit lost along the way. Other times, the packaging was never quite right to begin with. Either way, we'll look at what's working, what's not and what everyone else in your category is doing. Then we'll figure out how to give your packaging a fresh direction without losing what makes your brand yours.
Yep, we love working with start-ups. They have passion, grit and ultimately fuel change and innovation.
