Packaging design for Shift Deodorant
[2025]
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About the project

A new visual repositioning for Shift Deodorant that helps their new premium offering

With Shift going through a new phase of growth, Jonathan approached Noramble to help reposition the refill packaging to lean more into the brand's premium positioning.

We created an entirely new visual that is now able to stand on its own. Creating a cleaner look through the use of colour blocking, clean typography and premium materials, whilst reimagining the back of pack to include a new QR code linking to the brand's sustainability mission.

What we did
Packaging Design
Brand Design
Brand Refresh
Project highlights
New premium brand positioning
Visual refresh to communicate new brand values and positioning
White kraft paper for a clean and modern look and feel
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We created an entirely new visual that is now able to stand on its own

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Jonathon
Founder | Shift Deodorant
Jonathon

What Shift Deodorant said about working with us

"Super to work with a real eye for branding. They're really efficient and will always go the extra mile, couldn't recomend Noramble enough"

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Before min
Previous design
After min
Current design
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Customer Preference
+74%
Scent Uptake
Increase in scent mix orders

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