In a category obsessed with looking clinical and clean, Flavadent wanted to bring a fresh take on teeth-whitening by introducing a brand full of personality to the market for a younger, social media-driven generation.
We built the identity around a bold mouth-and-teeth graphic rather than a clinical diagram, and swapped the category’s blue and white for saturated, flavour-led colour. A strip that only signals “clinical” gives a buyer no reason to remember which flavour they liked, so the visual language was pointed at flavour first and whitening claims second.
"Noramble were amazing when creating our packaging and our motif. thorough explanations and frequent communication with them and the team throughout the project"
