The teeth-whitening market is saturated with the same problem. Strips that taste unpleasant and leave teeth feeling sensitive. Flavadent approached us to redesign their flavoured teeth-whitening brand and improve its communication.

The category is full of clinical visuals, blue-and-white colour themes, and zero personality. We carved an identity that featured a mouth/teeth visual to help the brand become more distinct, whilst leaning into bold colours to communicate the flavour USP's of the brand.