Creating a market-leading Pick&Mix bag in a category that hasn’t moved on from the market stall.

The challenge

Pick&Mix needed a new bag design to support their next phase of growth and establish themselves as market leader in the category.

What we did

Packaging Design

Clichés we rebelled against

Pick&Mix packaging typically relies on clear or generically striped plastic bags that show the sweets themselves, with branding limited to a small logo and a weight. The format has barely moved on from a market-stall sweet display, treating the bag as a container rather than a piece of brand communication.

The approach

We designed a completely bespoke bag using a split colour block in the brand’s own colours, so the pack reads as brand-first and a sweet container second, unlike the see-through or generic striped bags that dominate the category. The back of the pack was given a proper hierarchy instead of the usual list-style panel, making it easy to read while also enhancing shelf and social appeal.

Noramble were fantastic to work with on our packaging project. Communication was clear and consistent throughout, and the final result far exceeded our expectations.

William Hale

Founder | Pick&Mix