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Packaging Design Trends to Watch

Packaging design is changing fast, with new trends popping up to catch consumer eyes and meet market needs. In this article, we'll dive into the latest packaging trends, from sleek minimalistic designs to eco-friendly options and interactive elements. By checking out these trends, businesses can find new ways to up their packaging game, attract more customers, and stay ahead of the curve.
This article examines minimalistic design, environmentally-friendly packaging, and interactive packaging trends to help businesses stay ahead of the competition.
8 min read
21 May 2024
Packaging 101 Packaging Design Trends to Watch

Minimalistic Design

Minimalistic design trends emphasise simplicity, clean lines, and uncluttered aesthetics. This approach draws inspiration from the broader minimalism movement seen in lifestyle and interior design, where "less is more." It creates a sophisticated look, reduces production costs, and is easier to recycle.


👉Enhanced Product Visibility: Simple designs highlight the product itself rather than distracting from it.

👉Reduced Material Waste: Less packaging material means a smaller environmental footprint.

👉Recyclability: Simplified designs often involve fewer mixed materials, making recycling easier.

Key Features

👉Bold Typography: Focuses on simple, bold fonts that stand out.

👉Limited Color Palette: Often monochromatic or with two to three colours to maintain a clean look.

👉Functional Design: Prioritises usability and consumer convenience, enhancing the overall user experience.

Examples of Brands with Minimalist Packaging Design

✔️Nod Skincare: Minimalist packaging design for NOD Skincare perfectly embodies their brand ethos, focusing on clean lines and simplicity to highlight the purity and quality of their skincare products.

✔️The White Company: Known for its elegant, monochromatic packaging that reflects the brand's clean and sophisticated aesthetic.

✔️Apple: Iconic for its sleek and simple packaging that highlights the product itself, with minimal text and a focus on design.

✔️Aesop: Uses clean lines and a neutral colour palette in its packaging, emphasising the quality of the product and the brand's minimalistic ethos.

✔️Glossier: Utilises minimalist design with clear typography and a limited colour palette, creating a modern and approachable aesthetic.

✔️The Ordinary: Known for its straightforward and clinical packaging that emphasises transparency and simplicity, focusing on the product ingredients without unnecessary embellishments.

You’ll notice that a lot of beauty and cosmetic product sectors incorporate minimalistic packaging to reinforce the clean nature of the products. This approach not only conveys purity and simplicity but also aligns with consumers' desire for straightforward and honest branding. By stripping away the excess, these brands highlight the quality of their products, making them more appealing to an audience.

Minimalistic packaging in the health and beauty industry often features transparent bottles that emphasise purity, simple labels with clear information, neutral colours that convey calmness, and functional designs that enhance the user experience without unnecessary frills. This approach promotes transparency, trust, and a sense of cleanliness.

Nod 17

Environmentally-Friendly Packaging

It’s cool to be green! With more and more people worrying about their environmental impact, the demand for eco-friendly packaging is skyrocketing. Shoppers want their purchases to be kind to the planet, so brands are stepping up their game with sustainable packaging solutions.

Brands are increasingly using biodegradable plastics, recycled paper, and cardboard to create eco-friendly packaging that minimises environmental impact. Cane's commitment to sustainability is evident in their use of innovative packaging materials and designs that not only protect their products but also the planet.

Cane's commitment to sustainability is evident in their use of innovative materials and designs that not only protect their products but also the planet.

Trends in Environmental Packaging




Plastic-Free Packaging:

Many UK brands are ditching plastic in favour of materials like glass, metal, and biodegradable alternatives to reduce environmental impact.

👉Lush Cosmetics has gained attention for its commitment to "naked" packaging, using solid products that require no packaging at all.

Recyclable and Compostable Materials:

There's a strong push towards using materials that can be easily recycled or composted.

👉Innocent Drinks uses bottles made from 100% recycled plastic and encourages customers to recycle them again.

👉Oatly uses recyclable cartons for its oat milk, emphasising the importance of recycling and reducing waste.

Refillable Packaging:

Refill stations and reusable containers are becoming more common, allowing consumers to cut down on single-use packaging.

👉The Body Shop has introduced refill stations in some UK stores, letting customers refill their existing bottles of shampoo, conditioner, and shower gel.

Sustainable Sourcing:

Brands are focusing on sourcing materials sustainably to minimise their environmental footprint.

👉Neal’s Yard Remedies uses ethically sourced, organic ingredients and packaging materials that are responsibly harvested.

Minimalist and Multi-use Packaging:

The trend towards minimalistic design not only appeals aesthetically but also reduces material use and promotes repurposing.

👉Abel & Cole delivers groceries in simple, reusable boxes that customers return with their next delivery, cutting down on waste.

Cane Packaging 3
Cane Packaging 5

Interactive Packaging

Interactive packaging, often referred to as smart packaging, engages consumers through technology and sensory experiences, that go beyond the box. QR codes provide extended brand interactions, product information, and purchase options. For example, interactive wine labels and gamified packaging add a fun and engaging twist. Tactile elements like rock textures, shadow play, and movements also enhance the packaging experience. It’s all about designing for ecommerce and smart packaging is becoming the future of packaging design.

The brand Neutrogena uses interactive packaging through QR codes on their products. When scanned, these codes offer users skincare tips and personalised product recommendations, adding an extra layer of interaction and engagement.

Interactive packaging has some cool features like augmented reality, which blends touch and digital experiences. Plus, there's personalisation, which customises the packaging for each customer. Storytelling is a big part of it too, using the packaging to share a brand's story and make unboxing more exciting. The perks? Better consumer engagement, valuable data insights, and a fun, surprising unboxing experience that keeps customers coming back for more.

There’s no reason why you shouldn’t be staying on top of the latest packaging design trends in 2024. You want to attract more customers and stand out in the market? Then you need to take note! From sleek minimalistic designs to eco-friendly options and interactive elements, these trends offer endless opportunities to enhance your packaging game. Or if you’re looking to preserve the past with vintage inspired options, go for it.

If you're looking to refresh your packaging design and stay ahead of the competition, trust Noramble to help you out. Our expertise in innovative packaging solutions will ensure your brand not only catches the eye but also wins the hearts of your consumers. Reach out to us today and let's create something amazing together!

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