Cane is a new entrant to the toothbrush market. It saw a gap in the market and offered a new sustainable toothbrush for the eco-conscious consumer.
We did away with the typical market cues to help cut through the noise. We paid a bold typeface with a brash colour palette; we put the product centre stage on the packaging with a simple illustration to help communicate the product from the outset.
"We really didn't want to blend in, and right from the off, they challenged us and our thinking. They gave us so much confidence coming to market"