Brand & Packaging design for Cane
[2024]
Work cane

Cane

Cane

Cane

Cane

Cane

Work cane
About the project

A disruptive category defining visual for a disruptive product

Cane is a new entrant to the toothbrush market. It saw a gap in the market and offered a new sustainable toothbrush for the eco-conscious consumer.

We did away with the typical market cues to help cut through the noise. We paid a bold typeface with a brash colour palette; we put the product centre stage on the packaging with a simple illustration to help communicate the product from the outset.

What we did
Brand strategy
Visual identity
Packaging design
Market research
Project highlights
Creating a category defining visual
Full visual identity including logo, typography, colours & icons
Premium brand positioning
Work cane
Cane tooth
Cane pack 1
Cane tree

We did away with the typical market cues to help cut through the noise

Cane pack 2
Cane Typography 2
Cane Typography 1
Cane Typography 4
Cane logo
Cane Logo Blue
Kate
Founder | Cane
Kate Matthews

What Cane said about working with us

"We really didn't want to blend in, and right from the off, they challenged us and our thinking. They gave us so much confidence coming to market"

Cane Posters
Cane Tote Bag
Cane Shipping Box
Cane Instagram Stories
PR Featured
Featured on The Dieline
Brand Launch
Launched in 2024

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