Cane X Noramble

Name: Noramble
Price range: $

What we did

Brand strategy

Visual identity

Naming

Brand Design

Packaging Design

Market research

The Challenge
Cane is a new entrant to the toothbrush market. It saw a gap in the market and offered a new sustainable toothbrush for the eco-conscious consumer.

What We Did
We did away with the typical market cues to help cut through the noise. We paid a bold typeface with a brash colour pallet; we put the product centre stage on the packaging with a simple illustration to help communicate the product from the off.

We worked together for months and created our brand from scratch. Noramble gave us a lot of valuable input and hugely impacted our business, the team is very motivated.

Andri Gmünder Co-Founder | Nod Skincare