Andri and Marco had no marketing budget behind the launch, so the packaging alone had to convince first-time buyers to trust a category they'd always ignored.
Research showed men weren’t buying based on science or ingredient lists, so the identity dropped the jargon in favour of small motivational messages on every product, treating skincare as a habit rather than a chemistry lesson. A simple, sophisticated look replaced the category’s dark default, staying minimal rather than swapping one masculine cliché for another.
"Noramble created the entire brand from scratch for us. We love how they are not just selling a logo or a packaging design; instead, they take you on a process that goes from the research and mapping out concepts to a final product."
