Having a business idea can be exciting. But being a start-up business can be challenging, especially in today's saturated, fast-paced world.
Nod came to us (Originally called Mave Care) needing communication help. However, when we dug a little deeper, it was clear that they needed assistance with the strategy from the ground up.
We started the process by digging into what Marco and Andri wanted for the brand. What perception did they want customers to have? Who were the customers? What do they aspire to be like? Answering these questions is challenging for any brand, but we were with them every step of the way, adding input and collaboration based on data and research.
Marco and Andri were adamant they wanted to serve the male population of the skincare market. Research and data had told us that it was a very untapped market with huge potential for a new disruptive brand to break into and positively impact the male skincare market.
Once we had a strong brand core and the difficult conversations, we could make the intangible–tangible. We started with a new name and brainstormed many perspectives. We knew we wanted to create a sense of community with the brand, so we landed on the name "NOD". You know, the thing that men do that sort of know each other when they walk past each other in the supermarket.
Once the name was nailed, we moved into the visual identity and messaging of the brand. Knowing it was for a male audience, we wanted to keep it simplistic and remove the industry jargon from everything the brand did.
We paired a black and white colour scheme with an accent colour of blue paired with a sans serif typeface to help create some impact on the packaging.
The brand launched in December 2021 and earned media coverage in their local news outlets, creating a massive buzz for their launch. We continue to work with Nod to ensure consistency and growth with everything they do.