Creating a skincare brand without the category fluff

Amoebic is a skincare brand that has entered the market to champion and educate people about what goes into their products and the benefits that come with them. Skincare education at its finest.

The beauty industry is one of the most cluttered. We helped the brand carve a bold identity using a unique logo paired with a cleanly balanced colour palette that packs a punch.

What we did

Brand Strategy

Brand Design

Packaging Design

Market Research

Project highlights

Create a simplistic visual that has impact

Rebel against the category fluff and cliches

Ensure the brand has education at the forefront