Brand & Packaging design for Zingara
[2024]
Zingara 14

Zingara

Zingara

Zingara

Zingara

Zingara

Zingara 14
About the project

Creating a soda brand that blends modern design with retro flare

Zingara is a new drink brand that takes a step back in time with retro flavours. The brand approached Noramble with the need for a brand and packaging that matched that ethos.

We created a vibrant identity that is a modern take on what retro should be. We used a series of flavour mascots to help build brand story and brand equity within this fast-growing market. Paired with bold typography and vibrant colours to help create an impact on and off the shelf.

What we did
Brand Strategy
Visual Identity
Brand Design
Packaging Design
Market research
Project highlights
Create a visual that expresses juicy flavour
Build a brand that oozes personality
Ensure the brand can grow into new products and areas
Zingara 14
Zingara 5 2024 10 19 123157 ctpu
Zingara 8 2024 10 19 123324 mekz
Zingara 4 2024 10 19 122923 pkfk
Zingara 2 2024 10 19 122715 jffs
Zingara 3 2024 10 19 122816 dwyh
Zingara 7 2024 10 19 123314 hmne
Zingara 1 2024 10 19 122559 pwtg
Zingara 9 2024 10 19 123332 pkum
Zingara 6 2024 10 19 123204 sexy
Zingara 10
Zingara 13
Zingara 11
Zingara 12
Zingara 14

We used a series of flavour mascots to help build brand story and brand equity within this fast-growing market

Zingara 04
Zingara 03
Zingara 02
Zingara 04
Zingara 03
Zingara 02
Zingara 10
Zingara 06
Zingara 09
Zingara Instagram
Zingara Tote Bag 2024 10 19 123531 dvdk
Zingara Poster
Zingara 01
Zingara Billboard 1 2024 10 19 123520 ddtm
Zingara Billboard 2 2024 10 19 123521 qkpq
Launch
Launched into independents
PR Features
25+

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