PopJoys X Noramble

Name: Noramble
Price range: $

What we did

Brand Design

Visual identity

Packaging Design

Brand workshop

Brand strategy

The Challenge
With snacking becoming taboo, Popjoys wanted to return the joy of snacking by creating a health-focused popcorn product line. They approached Noramble to help them on the journey.

What We Did
We first put the product in a resealable bag for the on-the-go snacking consumer. We paired this with a variable typeface and scattered the popcorn over the packaging to help communicate the product's lightness and create memorability with the brand.