Creating a popcorn brand that doesn't come with guilt

With snacking becoming taboo, Popjoys wanted to return the joy of snacking by creating a health-focused popcorn product line. They approached Noramble to help them on the journey.

We first put the product in a resealable bag for the on-the-go snacking consumer. We paired this with a variable typeface and scattered the popcorn over the packaging to help communicate the product's lightness and create memorability with the brand.

What we did

Visual Identity

Brand Design

Packaging Design

Project highlights

Communicate the brands main USP of being tasty but health focused

Allow for the brand to stretch across various touchpoints

Help the brand grow into cinema and popular outlets where the target consumers are