When it comes to finding the right brand design agency for you, it can be really hard. Especially when the phrase "top brand design agency" gets thrown around left, right and centre. But what does it actually mean to be a top design agency? Is it about awards? A cool office? Tons of staff?
We don’t think so.
At Noramble, we think being a top agency isn’t about volume, it’s about impact. It’s about helping brands cut through the noise, not add to it. Awards are nice (and we’ve got a fair few under our belt), but what really matters is turning those big, bold ideas into brands that make people stop, think, and give a sh*t. So if you're wondering what makes a brand design agency actually worth your time, read on.
It makes sense to start at the beginning and give you a lil insight into what brand design even is, in simple terms.
Brand design is everything visual that brings your brand to life, but here’s the part most people miss: it’s not just about expressing who you are. It’s about understanding what’s already out there… and then deciding how you’re going to stand out.
Because every category has its own visual language. Health food brands love a soft green and a leafy font. Tech start-ups go for geometric logos and minimalist gradients. Beauty brands latch onto endless nude tones and an elegant serif type. But the fact that we can generalise this kind of stuff means there’s room for you to disrupt these categories (with our help, of course 😉).
Brand design is your chance to zig when everyone else zags – not randomly, but strategically. It's how you secure your space in someone’s brain before they’ve even picked up the product or scrolled past your Instagram post.
Yes, it needs to look good. But more than that, it needs to make people feel something. Recognition. Curiosity. Desire. Even a bit of confusion (the good kind – “Wait, I’ve never seen this before…”). It’s about creating recognition and making someone think “Ooh, I like this – who the hell are these guys?” before they’ve even tasted your product or read a word of copy. But this doesn’t happen overnight or just ‘by accident’ – it happens when you invest in building a cohesive brand design that works for you.
Look, we get it. You're busy running a business – wearing all the hats, juggling all the tasks, and probably Googling "how to write a brand mission statement" at 11 pm while eating leftover pasta. So when we say “You need a brand designer,” we know it might sound like just another thing to add to the never-ending to-do list.
But hear us out.
Hiring a brand designer is kind of like going to a dentist for a check-up. Instead of asking your mate Dave to poke around with a torch, you go to a professional. Makes sense not to trust Dave, right? Well, it’s the same reason you don’t trust just anyone to cut your hair, wax your eyebrows, or handle your legal contracts. You go to a pro because it matters, and because they know what they’re doing.
Branding is no different. In fact, it might be more important. Because your brand is often the first and only impression someone gets before deciding whether to choose you.
Sure, you could throw together a DIY logo, find a cute colour palette, and hope for the best. But if you’re being honest with yourself, you probably don’t have the time, headspace, or design experience to give your brand the chance it truly deserves.
And if we’re being honest – we know where that will take you. You’ll just blend right into the beige fog of category clichés. Transparent olive oil bottles. Toothpaste that looks like every other toothpaste. Cereal mascots grinning into the abyss. Sound familiar?
More importantly – you probably wouldn’t settle for DIY work in your line of business either, would you? That’s because you know the value of specialism. You know what it feels like when someone finally gets it and executes it better than you imagined. That’s what a great brand designer brings to the table.
When it comes to business success, you might be surprised just how much brand design can influence sales.
We’re not here to make things look pretty for the sake of it. We’re here to help you build something that makes people care and naturally want to buy into.
Finding a brand designer is a bit like dating. They might look good on paper, but if there’s no chemistry, you’ll both end up crying into your coffee.
So what should you be looking for?
Now, if you’ve decided to go agency rather than freelance (more on that in a sec), how do you choose one? Simple. Pick the one that:
At Noramble, we tick all those boxes. And you know what, we’ll have a laugh along the way too.
Freelancers are great – we work with them on occasion ourselves sometimes. But when it comes to brand design, a small agency (like us) brings you the best of both worlds: depth of expertise, range of skillsets, and the kind of nimble energy you just don’t get with a big, bloated agency.
We’ve got specialists in brand strategy, design, and packaging – the full stack of brand-building goodness. So whatever type of brand you want to bring to the table, just know we’ve got you.
Plus, you won’t get palmed off to an account manager who barely knows your name. You’ll work directly with the people making the magic. And yeah – we’re nice people too (or so we’ve been told😉).
Alright, here’s our not-so-humble brag moment. We specialise in three key areas:
🧠 Brand strategy – Getting crystal clear on who you are, who your audience is, and what makes you different. P.S. if you didn’t know already – brand design is much more than just your logo.
🎨 Brand design – Turning that thinking into visuals that stop thumbs, turn heads, and spark big emotions.
📦 Packaging design – Making sure the first physical interaction with your product is one to remember.
Because we understand every part of the brand journey, we make sure everything works together. No awkward disconnects. No vibe mismatches. Just one seamless, standout brand – from strategy to shelf.
We’ve helped everyone from small start-ups to global brands rebel against category clichés and build something actually memorable. It could be a full-brand overhaul or a brand refresh – whatever it is, we take the brief and run with it. And we do it with a mix of heart, honesty, and humour (because branding shouldn’t be boring, right?).
The future of brand design is constantly changing. What’s considered bold today might be boring tomorrow. That’s why we stay on top of what’s good, what’s bad, and what’s ugly. Keeping your brand ahead of the curve? That’s what we do.
Oh, and one more thing – we’re big on value for money.
Working with Noramble means working with a team that gives a sh*t, doesn’t waste your time, and delivers serious quality without the eye-watering agency fees. We’re not the cheapest, but we’re not bloated either. You get thoughtful, strategic, design-led work that pays for itself.
And hey, if you're after a small agency that does all of the above and doesn't take itself too seriously (but takes your brand very seriously), then we should probably talk. Like right now 😉.
Give us a shout if you fancy working together.
