The Challenge
Under new ownership, Ham Dental needed a rebrand to attract new and current customers. They wanted to show customers they didn't need to fear visiting the dentist. They wanted to make it fun and enjoyable.
What We Did
We conducted numerous workshops to understand what makes the brand different. It came down to two things: people and how they treat clients. So, we built the brand around those two aspects, using a blended icon and modern typography paired with a bold colour palette to bring the brand up to date.