Helping a French tights brand become retail-ready

With the reality of entering retail on the horizon, Co-founders Joanna and Charlene approached us to help get their packaging retail-ready. The French tights brand needed to make waves if it was to be successful.

We created a box that made the product easily accessible and elevated the already established brand identity of being sexy and empowering. We put the product front and centre and used the already-loved logo to create an impact on the shelf.

What we did

Packaging Design

Structural Design

Project highlights

Create a more user-friendly structure

Ensure the box reduces packing time

Create a visual that will pack-a-punch in a retail environment

Don't loose the essence of what makes the brand so memorable

We put the product front and centre and used the already-loved logo to create an impact on the shelf

From the client said

Noramble understood our brand identity and target audience really well, which they then translated into a packaging that perfectly captured our essence.

Joanna Bommarito

Co-Founder | Betty Tights