Fine & Fettle X Noramble

The Challenge
Fine Fettle has been a market leader. However, they started losing market share to new entrants. They needed to shake up their brand to regain their once prominent position.

What We Did
We put flavour and health at the forefront, which customers loved the brand for. We increased the colour saturation to create impact and created illustrations to help build brand recognition with consumers. We switched the packaging hierarchy to focus on the product and give people what they wanted.