[2023]
Fine Fettle Packaging 3

Fine & Fettle

Fine & Fettle

Fine & Fettle

Fine & Fettle

Fine & Fettle

Fine Fettle Packaging 3
About the project

Putting a snack brand back in control of their local market

Fine Fettle has been a market leader. However, they began to lose market share to new entrants. They needed to revamp their brand to regain their once prominent position.

We put flavour and health at the forefront, which is why customers love the brand. We increased the colour saturation to create impact and created illustrations to help build brand recognition with consumers. We switched the packaging hierarchy to focus on the product and give people what they wanted.

What we did
Brand Strategy
Visual Identity
Brand Design
Packaging Design
Rebranding
Project highlights
Refreshed the brand visuals to create more original look and feel
Switched the packaging messaging hierarchy
Helped the brand release new products along with the rebrand
Fine Fettle Packaging 4
Fine Fettle Packaging 2
Fine Fettle Packaging 3
Fine Fettle Packaging 5
Fine Fettle Packaging 7
Fine Fettle old vs new
Fine Fettle 04

Old logo

Fine Fettle 05

New logo

We switched the packaging hierarchy to focus on the product and give people what they wanted

Fine Fettle Social Media
Fine Fettle Display 2 2024 10 18 175612 uwnk
Fine Fettle Display 2024 10 18 175617 tqel
Fine Fettle Billboard 2024 10 18 175608 ynzc
Fine Fettle Tote Bag
Fine Fettle Van
Local Market Share
+23%
Consumer Preference
+87%

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