Brand & Packaging for Methodology
[2023]
Methodology Packaging 5

Methodology

Methodology

Methodology

Methodology

Methodology

Methodology Packaging 5
About the project

Creating a fun and laid-back identity that emphasises the customer

Methodology is a new haircare brand that focuses on curly hair types. It uses a systematic approach to help curls of all kinds get the love and care they need.

We created a fun and laid-back identity that emphasises the customer. We used a series of illustrated women with all types of curly hair to help customers to help customers relate to the brand and tell their stories. We paired this with fun typography and bold colours to unite the identity.

What we did
Brand Strategy
Visual Identity
Brand Design
Packaging Design
Project highlights
Create illustrations of real people to create a customer centric brand
Help the brand come to market
Allow for the brand to stretch across various touchpoints
Methodology Packaging 3
Methodology Packaging 4
Methodology Packaging 1
Methodology Packaging 4
Methodology Packaging 2
Methodology Girls
Methodology Logo Blue
Methodology Logo Green
Methodology Logo Pink
Methodology Posters
Methodology Tote Bag

We used a series of illustrated women with all types of curly hair to help customers to help customers relate to the brand and tell their stories.

Methodology 07
Methodology 08
Methodology 09
Methodolgy Instagram Stories
Launched
Brand launched in 2024
PR Features
Earned brand awareness with PR

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