Methodology X Noramble

The Challenge
Methodology is a new haircare brand that focuses on curly hair types. It uses a systematic approach to help curls of all kinds get the love and care they need.

What We Did
We created a fun and laid-back identity that emphasises the customer. We used a series of illustrated women with all types of curly hair to help customers to help customers relate to the brand and tell their stories. We paired this with fun typography and bold colours to unite the identity.