Daniel Poll
15 min read

Why Work With a Brand Design Agency?

Wed 10th December
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Here’s the thing: no one ever regrets working with a design agency (provided you choose the right agency for you).

No one says, “You know what? I really miss our old DIY logo” Or, “Gosh, I wish our website still had 14 fonts and a bright pink banner.”

What happens? Founders wait too long. Brands try to do everything in-house. Teams get buried under endless templates and inconsistent vibes. And before you know it, your business is growing, but your brand is dragging behind.

And the truth is, you’ll never have the same impact DIY-ing your brand. Not at the level you want to play at.

In fact, brands that invest in consistent, strategic design are 3.5x more likely to see strong brand visibility by their customers – and often better sales – even if you don’t clock it straight away. That’s what happens when your brand looks, feels, and speaks with confidence.

The Importance of Brand Design Agencies

Okay, let’s start with the obvious: your brand is how people experience you. It’s how they remember you, talk about you, and decide whether you’re worth their time and money. If you’re still figuring out what brand design actually is, think of it as the full experience people have of your business, visually and verbally. Design is the part of your brand they see first, long before they read your about page or try your product.

A good brand design agency will build systems for you and will translate your big messy ideas into visuals, words, and experiences that feel tight, cohesive, and completely you. It needs to be tailored to who you are and who you want to speak to.

In short: we help you stop winging it.

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What a Brand Design Agency Can Do for Your Brand

Let’s break it down. Here’s what actually happens when you bring in a brand design agency (well, a good one):

👉 We get to the root of your brand.

We’re here to understand what’s behind the brand – the mission, the values, the vibe, the quirks, the ambitions. What makes it tick. What makes it matter.

Whether it’s over coffee, lunch or a zoom,, we take the time to go deeper than you ever imagined. Not just into what you’re selling, but why you’re doing it, who you’re doing it for, and what makes your brand worth choosing. Context is everything and that context will become the foundation of every design choice we make.

👉 We define your brand identity.

One of the biggest mistakes brands make? They dive headfirst into design before they’ve figured out who they actually are.

We take all the insights from our strategy sessions and translate them into a visual and verbal identity system that’s built to work in the real world.

Here’s what that includes:

  • Logo suite: Not just a logo (don’t worry), you’ll get a whole kit.Primary, secondary, icon-only, stacked, responsive… basically, versions that look great on everything from a billboard to Instagram.
  • Typography: Fonts that match your tone and are actually legible (because cool doesn't count if no one can read it), whether they’re on your packaging or on a screen. We’ll establish a proper type hierarchy so everything feels balanced and easy to navigate and helps your product pop on the shelf.
  • Colour palette: Your colours will not only look nice, but they’ll mean something. We build palettes with intention, making sure they work across print and digital, and give your brand enough flexibility to grow.
  • Tone of voice: This is how your brand sounds when it speaks – from taglines and product copy to emails and packaging. Whether you’re warm and chatty, straight-talking and bold, or somewhere in between, we help you define it and actually use it.
  • Visual language: Icons, patterns, photography style, illustrations, layout systems — all the extra elements that help build brand recognition.

And there you have it, all of a sudden, you’ll be kitted out with a full identity system that’s yours, ready to roll out across every touchpoint.

We make sure everything works together. It all needs to feel like it’s coming from the same universe. To do that, we build design systems that can scale with you without making your team reinvent the wheel every time so your cohesive brand design shows up clearly everywhere you exist. Because if you want to be memorable, you have to show up the same way, everywhere.

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Who Are Noramble?

We’re Noramble 👋. Your friendly neighbourhood brand and packaging design studio, proudly based in Manchester and proudly allergic to boring.

We're the ones who challenge category clichés because the world doesn’t need another cereal box with a cartoon animal or an olive oil bottle you can’t read because it’s too “premium.” That stuff might be safe, but it also blends into the background. And we’re not into blending in. We’ve seen packaging design evolve from safe and samey to bold and story-led – and we’ll keep pushing it forward.

We help brands rebel against their own category and grow through real, strategic differentiation,, always keeping an eye on where brand design is going next. We’re talking design that doesn’t just look good, but makes people stop scrolling, pick up the product, and actually care.

We’ve got over 250 successful projects under our belt, a solid decade of experience, and a 5-star rating from clients who keep coming back (because we’re just so fun to work with 😉). Our founder, Daniel, started Noramble after one too many brand decks that looked like they were cloned from a template. He wanted to help brands stand for something real and we’ve been doing that ever since.

We’re not a big flashy agency. We’re a small, mighty team that actually listens to what you need and works for you.

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Why People Like Working With Us (Other Than Our Charm)

👉 We don’t do copy-paste work. We design with intention … always. You can always expect something fresh.

👉 We’ll challenge your thinking. Not in a scary way, just in a "let’s make this amazing" kind of way.

👉 We understand both DTC and retail. So whether you’re selling through Instagram or retail shelf space, we’ve got you.

👉 We’re nice. Like, really. No egos. No jargon. Just good vibes, real talk, and a lot of laughing in between.

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When Should You Bring in a Brand Design Agency?

You don’t need to be a huge company to benefit from proper brand design. In fact, the earlier, the better. But here are a few signs it’s time to call in the pros:

  • You’ve outgrown your DIY logo.
  • Your website, social, and packaging all look like they belong to different brands.
  • You’re launching something new and want to do it right.
  • Your a startup building a brand from day one.
  • You know your brand is good but it just doesn’t look the part yet.
  • You're rebranding and need a full visual and verbal glow-up – the perfect moment to refresh your brand without starting over.
  • You’ve tried to brief five different freelancers and keep getting wildly different results.

If any of those feel familiar, it’s probably time.

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Why Not Just Hire a Freelancer or Do It Yourself?

You could and hey, sometimes that’s fine for small one-off jobs. But brand design is a whole system - one that takes A LOT of work.

An agency brings:

  • A team of brains, not just one pair of hands
  • A strategic process that starts with your business goals
  • Design and copy that work together (not fight each other)
  • Support, collaboration, and consistency over time

You finally get a brand that lives, breathes and evolves with you. One that your proud to call yours.

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What’s It Like to Work With Noramble?

It’s fun. It’s focused. It’s zero ego. We’re here to make your brand clearer, stronger, and more aligned with who you actually are . We do the work so you don’t have to sweat it and of course, we’ll guide you through every step.

We’ll ask questions you haven’t thought of. We’ll simplify things that feel messy. We’ll challenge your thinking (gently) and back up every design choice with reasoning.

And we don’t disappear after the first draft. We’re here to build a relationship, not just deliver concepts.

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In Summary (a.k.a. Why You Should Just Talk to Us Already)

If your brand feels a little off, looks a bit tired, or doesn’t reflect how great your product or service actually is, it’s time.

A brand design agency like Noramble can bring a new sense of confidence to everything you do. We’re here to help you feel like a brand worth buying from.

So let’s stop guessing, get strategic, and build something brilliant together.

We’re always here if you need a hand – just say hi. Promise, we’re nice 😉.

Written by
Daniel Poll
Founder & Designer
Wed 10th December
Hiya, I’m Daniel. I started Noramble because I was frustrated seeing so many brands looking, talking, and feeling the same. Decision-making when shopping for a product becomes impossible and a chore, resulting in chasing the lowest price or the best deal.