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FROM THE STUDIO

Case Study: The $50M packaging mistake from Tropicana
Tropicana is one of the world's biggest producers of orange juice, with the most market share. So, how did they lose $50,000,000 in 2 months?

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Address
  • Noramble
    First Floor, Swan Buildings,
    20 Swan Street, Manchester,
    M4 5JW
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